About Claims Bible
Clear information and straightforward introductions for people exploring a potential claim.
Our Team
Alfie Usher
Business Development Manager
Alfie Usher is our business development manager and head of Social media. Alfie started his work life in hospitality as a concierge in London, after which he decided to join the Army and served in the Parachute regiment. During this transition out of the Army, he set up a Military Social media page “Fill your boots” which he currently runs full-time.He enjoys fine dressing gowns, tapas, and dislikes writing short bios.
Deepak Wadhwani
Finance Manager
Deepak has a 30 year career as a Chartered Accountant. In 2007 he became involved in military tax rebates and this continued until 2017 when he co-founded Forces Compare, with Alfie. Having now retired from general practice, Deepak deals with all financial, administrative and legal aspects of Forces Compare and Claims Bible. He enjoys playing golf, keeping fit, yoga and has a passion for up-cycling.
Gavin Cooper
Website & Technical
Gavin is our website and technical lead, and the author of the guidance across Claims Bible — he writes and reviews every guide and calculator on the site (see his author page and our editorial policy). He began his marketing career in 2001 as an agency account manager for major brands. He now runs Fluxify.co.uk, helping businesses grow online simply and effectively. Gavin co-founded Forces Money in 2014 and Claims Bible in 2021 with Alfie. He enjoys keeping fit, walking in nature, and all aspects of design.
Daniel Tannenbaum
Consultant
Daniel Tannenbaum is our marketing and communications consultant who began his career at Goldman Sachs in 2011. He ran a digital marketing agency for nearly a decade and has consulted for over 30 regulated UK firms in loans and insurance. Passionate about helping consumers claim mis-sold products, Daniel is a keen sportsman, regularly plays 5-a-side football and basketball, and speaks six languages fluently.
Our History
Claims Bible was founded by Alfie Usher, a former soldier in the British Army. When he finished serving, he spent years helping British veterans to claim compensation for personal injuries sustained during their service and mis-sold financial products.
After supporting thousands of veterans through his social media efforts, his influence and advocacy grew to the point that he even managed to secure an interview with the sitting Prime Minister at the time, Rishi Sunak, to discuss issues affecting the veteran community. He soon began receiving enquiries from the general public who had also experienced personal, physical, or financial hardship.
With a strong understanding of the claims industry – including experience working with agencies, solicitors, regulators and clients – he established Claims Bible to provide accessible information about potential claims and connect consumers with appropriate law firms and other service providers.
In the Press
As featured in
Articles where Claims Bible and its founders are quoted on the claim areas we cover.
Our Values
Clear Information
We aim to make information about potential claims straightforward and easy to understand, helping people explore whether they may have grounds to take further action.
Honest About Our Role
Claims Bible is a claims information and introduction service. We do not act as your solicitor or process your claim. Where appropriate, we may introduce you to a partner firm that can assess your circumstances and explain your available options.
No Charge for Our Introduction
Claims Bible does not charge you for making an enquiry or introducing you to a partner firm. Any potential legal fees, deductions or funding arrangements will be explained separately by the law firm before you decide whether to instruct them.
Partner Law Firms
We work with law firms across a range of claim types. If we believe one of our partners may be able to assist, we will pass your enquiry to the relevant firm with your permission. The law firm will independently decide whether it can accept and pursue your claim.
Respectful Communication
We recognise that contacting a claims service can involve sensitive personal, financial or medical circumstances. We aim to communicate clearly, respectfully and without unnecessary pressure.
A Straightforward Introduction
Our role is to help you identify a potentially relevant legal service and connect you with a claim partner or law firm that can assess your enquiry. Once introduced, the firm will be responsible for any advice, claim management and ongoing support.
Our Community
Our community spans the entire UK, supporting individuals, employees, and families from all walks of life.
We maintain strong ties with the military through our role as a proud member of the Armed Forces Covenant. Our founder, Alfie, also serves as a patron of Helping Homeless Veterans UK, reflecting our ongoing commitment to those who have served.
Driven by a passion for sport, we proudly sponsor Maccabi Great Britain Basketball—a charity that inspires and engages teenagers through sport.